Skip to main content

Sometime, It Count –For a Price





Lately, I was engaged in unloading and re-stacking of FCBL stocks. In fact, I have never seen such a huge pile of rice and oil in my life. It was a lifetime experience. Thanks to the naughty covid19 virus. 

As I was busy with my work, I came across this brand of rice named after a sweet Dzongkha Name. It drew all my attention. It immediately threw so many questions within myself. Is it a Bhutanese product? Which Dzongkha did it? Which farm? Is it from Punakha or Tsirang or Sarpang? With so many doubts in my mind, I immediately checked the details of the rice only to find that the rice came from a very far away place, from the people of North Eastern Regions of Punjab in India. 

Then came this reply within me, the Indians are brilliant people not only in the field of science and medicine but also in re-designing and inventions. The Indians are not like the Hill people, who just eat and sleep. 

We need such polite business manners like Indian business firms do with anybody. How beautifully Bhutanese are being trapped and attracted by their brand name "Cheychum Chogjur, Cheychum Gongma" rice. According to FCBL store man, there are four different brands of rice named with very expressive and superior Dzongkha words in the market for sale at a reasonable price. Nonetheless, it says "premium Basmati" to add another value to its branding name. WOW!!!

Should we become smart and think like Indian Business mindset, we would have become better long ago. Even before, Bill Gates with his Microsoft business firm. 

Anyway, I respect the brain behind this branding name and style. Anyone can be easily hooked with this rice as it also comes at a cheaper price. I tried and it tasted good –salute for such a brilliant and a genius idea.

Thanks to all the soul involved in making this possible for the hungry mouths of the Hills, from their fertile fields into our mouths with ematadshi, our brand name still tastes good and yummy. 

Declaimer: The views expressed here are the author's own and did not intend to harm any one and any cooperation and firm. 
Labels:

Comments

Post a Comment

Popular posts from this blog

The Story of Malika Chand.

There lived a schoolteacher named Malika Chand. She loved teaching and treated her students as she would, her own children. Nurturing their potential with great kindness. Her perennial motto was, 'Your,  I can is more important than your,  IQ .' She was known throughout her community as a person who lived to give. Who selflessly served anyone in need? Sadly, her beloved school, which had stood as a silent witness to the delightful progress of generations of children, succumbed to the flames of a fire set by an arsonist one night. All those in the community felt this great loss. But as time passed by, their anger gave way to apathy and they resigned themselves to the fact that their children would be without a school. "What about Malika?"   "She was different, an eternal optimist if there ever was one. Unlike everyone around her, she perceived opportunity in what had happened. She told all the parents that every setback offers an equivalent benefit ...
3 comments
Read more

Golden Words Of King Jigme Singye Wangchuck

King Jigme Singye Wangchuck "...in particular, speaking for myself; my sorrow in having lost my own father is indeed very great. What is more the country has lost a king whose kind has till now never been known..."                                                                ( Royal proclamation to the people of Bhutan, July 26, 1972)                                      "...as far as you, my people, are concerned, you should not adopt the attitude that whatever is required to be done for your welfare will be done entirely by the government. On the contrary, a little effort on your part will be much more effective than a great deal of eff...
3 comments
Read more

My Concept Of Central School

Everyone felt happy in the beginning with the inception of central school idea and few happy moment to those who've been profited. Whereas, it was not so pleasing for some – students, teachers and parents. My concept of central school is different. Different in the sense, I want it to be a  'MODEL SCHOOL' . Why can't we merge the same idea into a 'Model School' with better policies, correct curriculum, best teachers and facilities in places? Here I'm not to aver among students but to put a sense of competition and the values of education. According to our present population and the school going child ratio it is not necessary to earn many central school in a dzongkhag. Let us plan for less, better and reliable school for sustainable Bhutan. How far shall we wait for  'DONATION'  after  'DONATION'  just to run our system of education or any other offices or are we just for donor driven system to be in place?  What if...
9 comments
Read more